Why short-form needs a video brand kit
When you post every day, consistency is what turns views into recognition. Viewers should know it's you before they see your name. A video brand kit stores your visual identity so every slideshow, clip combination and UGC ad matches — even the ones a campaign makes while you sleep.
What's in a video brand kit
Colours
Your palette for text, highlights and backgrounds.
Font
The typeface for on-screen text, including fonts you upload.
Logo or watermark
Shown on renders so your content is credited when it's shared or reposted.
Caption look
Karaoke, boxed or outline, in your colours. See animated captions.
End card
A closing frame with your call to action — follow, visit, shop.
Designing a video brand kit end card
Keep it to one action and two seconds. A follow prompt for growth pages; an offer and URL for businesses.
Video brand kit tip: test your end card
Try a version with and without the end card on similar videos and compare completion and follows in analytics.
Using brand kits
- Set a default kit so it's ready in every editor.
- Apply a kit to text layers in the editors with one click.
- Give campaigns a kit so automated videos stay on-brand.
- Agencies: one kit per client, with team members as editors or viewers.
Brand kits and business profiles
A brand kit controls how videos look; a business profile controls what the AI says. Use both and every video looks and sounds like your brand.
Creating your video brand kit
If you already have brand guidelines, a video brand kit takes five minutes. If you don't, building one is a good excuse to make a few decisions you'll stick with.
Video brand kit decisions
- Two or three colours: one background, one text, one accent.
- One font: readable on a phone, with enough weight for headlines.
- A logo or watermark: small, in a corner that's not covered by platform UI.
- A caption style: pick one and keep it.
- An end card: one call to action.
Testing readability
Preview a slide with your kit applied on a phone-sized screen. If any text is hard to read over photos, increase contrast or switch to boxed captions.
Video brand kit colour tip
Bright accent colours work well for highlighted caption words and key numbers; keep body text white or near-black for readability.
Video brand kit for agencies and teams
When several people make videos for several brands, kits stop the most common mistake: the right content in the wrong brand's colours.
Managing many brands with video brand kit presets
- One kit per client, named clearly.
- Each client's campaigns use that client's kit.
- Team members as editors make videos; viewers can review.
- Pair each kit with the client's business profile so the AI writes in their voice.
Updating a brand
When a client rebrands, update their kit. New renders use the new look; already-published videos stay as they were.
Video brand kit handover tip
Share a sample render with the client when you set up their kit, and get sign-off on fonts, colours and the end card before a campaign starts posting.