Why every product needs video
Shoppers scroll past photos and stop for motion. Short product videos explain faster, show scale and texture, and work everywhere — social feeds, ads, product pages and emails. But a catalogue of dozens of products, each needing several angles, is a lot of editing.
A product video creator takes the assets you already have — photos, a few clips, a product description — and turns them into video at catalogue scale.
Three ways to use the product video creator
Product photos → slideshow videos
Upload product photos to the Slideshow Maker. AI writes benefit-led text for each slide, adds motion, transitions, music and an optional voiceover, and ends on your offer. Great for gift guides, comparisons and "5 reasons to try" videos.
Product clips → demo variations
Drop clips into scenes — unboxing, close-up, in use, result — and the Bulk Video Maker renders every combination. One shoot becomes a month of product content.
Product description → UGC-style ads
The UGC ad generator writes hooks, bodies and CTAs and pairs AI presenters with your footage.
Choosing a product video creator format
Only photos? Slideshows. A few clips? Demo variations. Running ads? UGC-style. Most brands use all three across a launch.
Product video creator launch plan
- Teaser slideshow from product photos
- Launch-day demo variations from your shoot
- UGC-style ads tested in the first week
- Translated versions for other markets
Product video creator features for e-commerce
Every placement
Render 9:16 for TikTok, Reels and Shorts, 4:5 for feeds, 1:1 for marketplaces and 16:9 for websites — from the same project.
On-brand
A brand kit puts your colours, font, logo and end card on every video.
Knows your catalogue
Save offers in a business profile and @mention them so the AI uses real names, prices and benefits.
Multilingual
Translate product videos for each market you sell in.
Posting product videos
Schedule product videos to TikTok, Instagram, YouTube, Facebook and LinkedIn from one calendar, or set up a campaign that keeps producing new product content. Download any video to use in ads, on your store or in email.
Tips for product videos that sell
- Show the product in use within the first two seconds.
- Lead with the problem it solves, not its name.
- Keep the offer and price on the final slide or scene.
- Use real footage for proof — texture, size, before and after.
- Make several versions and keep the ones customers respond to.
Building a product video library with the product video creator
The brands that win with video don't make one perfect video per product — they build a library of many short videos per product and keep adding to it.
What to make for each product with the product video creator
- Showcase: a slideshow of the best photos with the key benefits.
- Demo: the product in use, in several cuts.
- Problem → solution: the pain it fixes, then the fix.
- Comparison: before and after, or versus the old way.
- Offer: price, discount and how to buy.
Organising the library
Use folders, tags and favourites in your Library to keep each product's videos together, so anyone on your team can find the right one for a post or an ad.
Product video creator naming tip
Name videos product-format-angle — "serum-demo-morning-routine" — so results in your ad manager map straight back to what you made.
Product video creator for marketplaces and stores
Product videos aren't only for social. Download the MP4s and use them on product pages, marketplace listings and in email campaigns, in whichever aspect ratio each placement needs.
Exporting from the product video creator
Render 1:1 or 4:5 versions for listings and feeds and 16:9 for your website, from the same project as your vertical social video.